About Me
I’m Samuel Lu, a cinematographer and director of photography based in Los Angeles, California. I create visually-driven content for commercial and branded clients, with a focus on professional sports—particularly the NFL and NBA—and documentary-style storytelling for a wide range of brands and businesses.
My approach to filmmaking is rooted in capturing objective reality. I aim to strip away ego and pretense, allowing the authentic beauty of each subject to shine through. Every frame I compose is guided by a quiet respect for the truth—visual storytelling that feels honest, grounded, and human.
From the high-impact world of sports to the intimate world of brand stories, my goal is always the same: to translate real moments into powerful visuals that connect with audiences on a deeper level.
Beyond the camera, I draw inspiration from travel, reading, and time spent in the mountains—spaces that offer stillness, perspective, and fuel for creativity. These passions shape the way I see the world and, in turn, the way I shoot it.
If you’re looking to bring your vision to life with clarity, purpose, and cinematic craft, I’d love to connect.
